It’s all fun and games until someone gets sued

I have written several posts about this in the past.  While social media in your personal life can be fun and sometimes even a little bit like “pushing the envelope” (we have all been there!)…posting on social networks for your business should be moderated closely and taken slightly more seriously.  After all, it’s all fun and games until someone gets sued!   I have also read the Social Media Policies of major corporations…many are adopting these guidelines for their employees…shouldn’t you? 

Here are a few concepts gathered from seasoned businesses like “Coca-Cola”, for example.  Keep them in mind while developing your Business Voice on your social networks:

1. Participate in Social Media training.  It’s out there and it’s FREE.  Learning about this industry is your best chance at being good at it and keeping it “professional”.

2. Disclose your affiliation with your business or company your work for.  Make sure people know who’s doing the talking.

3. Keep records. It is critical that you keep records of your social media interactions. Online conversations are often brief and instantaneous, it is important for you to keep track of them when you actually begin to connect with your clients.  What you say online can be held to the same legal standards as other forms of media communications.

4. Give credit where credit is due.  If you are borrowing someone else’s information…say so! 

5. And my personal favorite… “WHEN IN DOUBT, DO NOT POST!”  If you do not listen to any other advise, listen to this one.  It’s the golden rule to live by when you begin your social media adventure – business or personal – the same holds true. 

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