A Realtor’s Guide to Looking Professional Online | Boston and Surrounding Areas


1.  Take a look at 2 examples that I believe are using social media extremely well in the Real Estate space.

Kaprel Homes | Beverly Hills

http://www.KaprelHomes.com (wordpress blog based website)
http://www.facebook.com/parisakaprel

The Corcoran Group | Manhattan

http://www.facebook.com/thecorcorangroup
http://www.youtube.com/thecorcorangroup
http://www.twitter.com/corcoran_group

2.  a) Decide how you want to brand yourself out on all social networks.  b) What you kind of valuable content you want to provide your followers? c) How are you going to be a resource for the kind of information they are looking for?  Then run with it.  Remember to think “hyper local”…what are you the expert on in your immediate area?

3.  Go back and update ALL of your existing online Real Estate accounts.  Trulia, Zillow, Realtor.com, Boston.com, ActiveRain, etc…  Make sure your contact info, bio, photo, social links are all up to date, that they are accurate, AND THAT THEY WORK!

4.  Update your email signature.  People do not necessarily need your mailing address.  Make sure your cell # is in your signature.  That way when people have a question they can contact you immediately from any email that you may have sent to them with a click of a button from a mobile device.  Also, let people know if you accept texts on your cell – this is a preferred method of communication for 50% of younger clients these days.  See my signature for an example.  Make sure links to your website, blog, fb page, twitter handle are all in your email signature (along with any other social links that you feel are relevant).

Chris Pierce
iN REACH MEDIA
c/txt: (508) 685-1847
info@inreachmedia.org
facebook.com/inreachmedia
@inreachmedia
http://www.inreachmedia.org

5.  Either begin updating all of your social networks with your decided on BRAND…or hire someone to help you with it.  Make sure your networks all contain the same contact and profile information.  That way there is no confusion about how to connect with you no matter where people find you, twitter, facebook, linkedin, etc…  And your brand will look the same on all networks so there will be consistency across the board.  Brand Recognition….if you are feeling adventurous, take a look at how the big guys do it like Coca Cola, Starbucks, or any other world-wide brand that you like.

6.  Begin to implement Social Network updates into your marketing routine.  “Marketing Wednesday” for example.  Start with updating your networks, writing blogs and posts, once a week.

7.  Google yourself and your competitors!  Make sure that you get control of all the content that you find about yourself and your company.  Also, make sure that you are at least doing what your competitors are doing as far as social networking and online marketing.  Being BETTER than they are is the goal.

8. Find resources you trust to stay up to date on the latest changes and updates in the social media space!  A great place to start is to join the”Tech Support Group For Real Estate Agents” on Facebook ( http://www.facebook.com/groups/agentsupport?ap=1)

If you decide to work with me, my services cover the following:

I can set up either a custom wordpress.org (hosted/fee) or custom wordpress.com (totally free) blog/website.
Set up and brand your social networks (Facebook, Twitter, LinkedIn, Google+)
Set you up with SocialMadeSimple – the tool that can make all of this easier!
Clean up all of your online real estate profiles (zillow, trulia, boston.com, realtor.com, etc…)
Training and phone support –  should you need it.

You can visit my website to see more samples and details about the services that I provide. http://www.inreachmedia.org

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