Social Media for Business

5 Most Wanted Topics for Technology Training

What would you MOST like to learn about in 2014?  I would love your feedback…


5 Ways to Jump Start Your Business in 2014

We are well in to the new year…and it’s winter.  If you find that your business has slowed down recently now might be the BEST time to jump start your marketing and business building.  Here are 5 easy ways to get you going:

1.  Learn how to use that iPad | Tablet | Smart Phone | Notebook that you got for Christmas.

Mobile is the THEME of 2014.  Whether you are accessing information or generating it…you need to know how to work with your mobile devices.  It’s that important!  Take the time now to read the online tutorials, browse the help files, and learn how to do your every day business tasks on your mobile device.  YouTube is a GREAT resource for figuring out how to do just about anything.  YouTube it if you don’t find the answer in your manual.  The best way to approach working with your mobile device?  Begin by attempting to complete the every day tasks that you do on your computer.  When you hit a stumbling block, look up the “how to”.  Make sure that you can access your contacts, email, and important social networks that you use to market yourself via your device.

Resources: iPad/Mac Support  |  Samsung  Support  |  Microsoft Support

2. Clean out your contacts.

A lull in business is the BEST time to clean out and organize your contact database.  Your database is the bread and butter of your business.  It makes you money and it should be a finely tuned tool.  The more organized your database the more efficient you are at your job.  Create groups for your contacts, update birthdays and business milestone dates, make sure all contacts have an UP TO DATE email address.  Email addresses allow you to easily stay in touch and share valuable information with your clients.  They are the keys to the kingdom.

While you are at it, clean up your Facebook friend list, your twitter followers, and your LinkedIn connections.


3.  Update your marketing.

Make sure your website is the best that it can be.  Are you using your website to generate new content and send newsletters automatically?  If not, then your website is NOT up to date.  Do your marketing materials seem dated or do they contain inaccurate information about old business practices?   Do your business cards have your Twitter handle on them?  No?  Time to update those as well.  Check it all…social media sites, email signatures, printed materials, invoices, etc…  Anything that goes out to your clients either on paper or digitally – it should reflect the new year.

4.  Organize your files.

Is your computer loaded with old photos, multiple versions of documents from 2010, incomplete or abandoned projects? Time to get that tool cleaned out or upgraded.  I don’t recommend rushing out and purchasing a new home computer if the one you have is working properly.  I DO recommend cleaning it up and running some simple diagnostic tools to get it to it’s optimal performance.   If your computer is glitchy, has constant pop ups and seems beyond repair it may be time to upgrade.

Resources: Windows Disk Clean Up  | Mac OS Disk Support

5. Learn a new tool.  Pick ONE.

Now there are more FREE and low cost business tools online than ever before.  Now is the best time to pick one, learn it, and implement it into your business.  Tools like Evernote, Mailchimp, Google Drive, and Survey Monkey are all designed for you to connect and interact with your customers easily.  They also help you be more productive.  Just pick ONE new tool to begin with.  If you try to learn several at the same time it may become difficult to put them to use.  You could become overwhelmed.  Selecting one will give you a feeling of accomplishment once you have it mastered.

Instagram | Twitter | Youtube – A Guide for Real Estate Agents


  • Meant for mobile devices

  • Images and video shorter than 30 seconds

  • Great for posting listing photos

  • Use the MOLDIV App to quickly create templates of multiple images and text

  • Can be used on any mobile device

  • Use hashtags

    • #ListingAgent #CompanyName #Town #Rental #Area

  • Tag your photo with the homeowner’s username if they are Instagram users

  • Be sure to add text to the image before posting

  • Be sure to add the GEOLocation to your uploaded listing images

    • Get homeowner approval first!

  • Find out how your competitors are using Instagram in your local market

IRM Instagram Guide


  • Meant for mobile devices but can be used on Laptop/Desktops

  • GREAT place to use hashtags

    • Use the “Discover” feature to find out which hashtags are trending in your local market

  • You only have 140 characters per post so be sure to keep your post direct and simple

  • Redirect followers to more info using shortened weblinks.  Ex. redirect to your website, listing page, listing website

  • Use Bitly ( to create shortened links.  FYI…google will often offer up a shortened link on mobile devices automatically.

  • If you create your OWN hashtag (ex. #BrightonRentalResource) for people to follow on Twitter, make sure you include it in ALL of your marketing such as your EMAIL SIGNATURE.

  • Retweeting (RT_) can be a great way to share useful information posted by OTHER Twitter users.  It will also keep your feed active.

  • Using the MENTION feature (@CentreRealtyGroup) is a great way to have the post shared out to other users networks.

  • Twitter is a great platform to share up to the minute LOCAL information in your market area.  For example: “Sitting next to the @RepKevinHonan at the #BocaGrande in Brighton! Enjoying the best tacos in town!”


  • Youtube is a great resource for LEADS and for SEO (Search Engine Optimization)

  • Create a CHANNEL to organize both YOUR videos and videos you would like to share with your followers

  • Simple to create videos from scratch using the desktop account

    • Click the UPLOAD button to access all the video creation tools

    • Create videos from listing photos

    • Add music, title slides, and credit slides

  • Easily create videos from any mobile device using the Youtube Video Capture app

  • Be consistent!  Use the same words in your title over and over again to increase searchability

  • Tag your videos with keywords (ex. Real Estate Industry, Mass Housing, Brighton Rentals, Boston Properties)

  • Be sure to ALWAYS include your contact information in the description of your videos.  Make it easy for people to get in touch with you.  This could include links to your website, Twitter Handle (@inreachmedia), your email and phone, or whatever info is best to share so people can communicate with you

Good Resources:


Link Shorteners:  (tip: create an account for added features) |

Beautiful Single Property Photo Site:

Why reinvent the wheel – users who are doing all this the right way:

On Instagram:

On Twitter:

On Youtube:
Some of my favorite real estate videos –

QUESTIONS?  Feel free to contact me directly: @inreachmedia |

Slide Show Videos | Windows Movie Maker and YouTube

Looking for an easy way to upload your products or real estate listings to YouTube?  If you are a PC user it’s as simple as creating a slideshow movie in Windows Movie Maker.  You can even easily add audio and Title Slides that include your website and contact information.  Upload the movie to your YouTube Channel and start marketing your products or your real estate listings!

Watch this video:


If you have any questions, feel free to contact us directly. or @inreachmedia

Get Organized | 5 Essential Tools to Get the Job Done this Spring

It’s that time of year again!  You have the bug to get organized and get your business in order.  Now is the PERFECT time to take advantage of free tools that will help you stay more organized and more productive.

Here are a few tools that I have adopted into my business recently that I just can’t imagine living without.  Some you may have heard of already…now is the time to use them!

  1. CamScanner

    Hands down this is one of the BEST mobile apps for business to have on your mobile devices.  Quickly and EASILY make multi-page PDF files from ANY photo taken with your devices camera.  This app optimized text in documents, trims and enhances images before converting, and is FREE.  Get it!!Example: Take a photo of any paper document and convert it to a digital format that you can email, upload, and share instantly.iPhone/iPad:


    I have posted this one before.  Now, more than ever, conversations and client connections are becoming more virtual.  Conferencing and screen sharing simply has to become part of your business model. lets you phone conference and screen share for FREE.  I have used this app to solve technical issues, walk someone through a new tool, and to show someone how to use my website.No download necessary.  Simply visit and get started
  3. Mailchimp
    Want to easily send newletters on a regular basis to your clients? OR give potential clients the opportunity to find out more about you while capturing their information?  Use Mailchimp.  This system lets you create newsletters from predesigned templates for FREE.  You can also create newsletters directly from your blog posts – automatically!  There is a bit of a learning curve but once you have it down there is no going back!
  4. Twitter
    If you haven’t thought about using Twitter for your business, you should thing about it now.  As a tool to distribute quick, short bursts of information Twitter is invaluable.  Many busy people have jumped ship from Facebook to Twitter…make sure you are connecting with those potential clients!  Do your research and learn how to use HASHTAGS.
  5. Google Plus Profiles
    Are you a Gmail user?  If you are, did you know your Google Plus profile can act as a business card between you and the people you email?  It can.  Fill out your Google Plus profile with your business information including ALL of your contact information.  You will be surprised how many people will comment on what you do for a living after you do!

Promoted Posts on Facebook

Facebook rolled out a major change to PAGES this week. “Promoted posts are a simple way to reach more of the people who like your Page and their friends. Visit your Page to try promoting a post.  Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends.”  What this means is that even though you have “LIKED” a page and are a regular follower, you may not see that page’s updates in your newsfeed.  You would have to visit that page directly.  Here’s what to do to help work around this issue:

If you are a Facebook user, please visit the page directly that you would like to see in your newsfeed and do to the following.
a) Mouse over the “LIKE” button even if you have already liked the page  
b) Make sure the “SHOW IN NEWSFEED” option is checked.  This may help to ensure that you continue to see the page’s posts in your newsfeed even if they are not promoted. 
Time will tell if this will really work…but for now, it’s the best option you have.  If you are the ADMIN of your own business page, please send the same instructions to your followers.  Also, remember to include this step when you are asking new followers to “LIKE” your page.  This change has not rolled out to ALL pages yet.  You may still have time to alert all of your current followers.
Watch the Video
If you would like to use the Post Promotion feature to generate more visibility for your page’s posts, you can set a budget similarly to the way you set up Facebook Ads.  To find out more about Promoted Posts and how to use them to market your page on Facebook, visit this link below:
If you have any questions, please feel free to contact me directly at .

Your Social Media Checklist | A Small Business Guide

Now that the summer market is in full swing, getting your social networks up to date and connected with your customer base is more important than ever.  Below is a checklist of SIMPLE tasks that can help you easily market yourself on your professional networks.

1. Update your contact information on ALL networks AND email signatures.

Have you recently changed email providers?  Did you begin using Google Products such as Gmail, Google Calendar, Google Docs?  Did you change mobile service providers has your cell # changed?  Do you now have a texting plan?

Make sure you have updated your contact info on each network you manage.  Make it CLEAR to potential clients that you can be contacted via mobile #, text, email, facebook messaging, etc…    Be sure to include this information on all of your email signatures (computer and mobile devices).  The easier you make it for potential customers to contact your the more business you are going to get.

2. Create a Google Profile

Build out your Google Profile to reflect your current area of expertise, target market, and up to date contact info.  Google profile results are shown at the top of Google searches.  Google is still the #1 search engine.  Make sure your business information is included in Google search results.

3. Does your industry provide reviews and ratings for your consumer base?

For example, the real estate industry provides services that enable consumers to review and rate a REALTOR’s performance on different sites such as Incredible Agents.  If you industry provides a similar service to the consumer base, be sure to visit these sites and monitor what the public is saying about you.  Make sure that your contact and business information is accurate on these sites.  Your local Better Business Bureau can also help consumers find out more about your business reputation.  Contact them to see how they can help.

4. Update your LinkedIn account

Consumers WILL search for you on LinkedIn.  It is the #1 Business and Professional network.  Make sure to keep it updated.  LinkedIn is designed to work like your digital resume.  Keep it updated, current, accurate and use the profile wizard to be sure you are not missing any key elements of LinkedIn.

5. Add Social Media

Once you have gotten a handle on your digital profile and contact information begin adding social media to your business marketing.  Social Media marketing is a commitment.  If you are not willing to commit to marketing yourself on a regular basis using Social Media it’s best to leave it out.  For example, businesses that create a facebook business page, post to it for 2 weeks, then do nothing more will die on the social media vine.  If you are willing to put in the time Social Media can be an invaluable tool to your marketing efforts.

Marketing Resources for Small Business

For more information about Looking Professional on Your Social Networks, feel free to contact me directly. | |

And The Winner Is….


Congratulations to Robert Cutting ( of Jones Group Realtors – the winner of the “Free Social Media Makeover”!  Robert is a realtor in the Amherst area of Western Massachusetts.  Look for Robert’s updated Professional Social Networks coming soon!

Chris Pierce



{DEADLINE TO REGISTER IS TOMORROW} Make sure you enter to win a FREE Social Media Makeover worth $350!! Remember, timelines for all as of today! Click the link below to enter…


Two Tips to Update Your Business Page Timeline

In 4 days your business pages will all be converted to the TIMELINE format.  Here are 2 tips to help get your page looking GREAT.

1.  Make sure you format your logo and cover image to the correct sizes.

Your LOGO should be 180px X 180px

Updating your logo to this format ahead of time will eliminate the possibility of your logo being hidden or illegible. Facebook will automatically reformat your logo to a smaller size when uploaded but these dimensions will allow for the best resolution.

Your COVER IMAGE should be 851px X 315px.  Facebook will allow you to reposition a LARGER photo if you want to use one that doesn’t exactly fit these dimensions.


When choosing your cover photo it is important to follow Facebook’s guideline. Your cover photo cannot include:

A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.  Please read the updated help files for Facebook Page TIMELINES:

2.  Make sure you have updated the ABOUT, CONTACT INFO, and BASIC INFO sections of your pages profile.

This information will now be prominently displayed in the new page format.  You can find these settings by clicking on the ABOUT text link in the new format or by clicking on MANAGE from the new Admin Panel on your page.

As always,  feel free to contact iN REACH MEDIA directly at or .