Your 4th of July Guide | South Of Boston

Here is a guide to upcoming events for the 4th of July in the Greater Boston Area as well as on Cape Cod!

Boston Pops Fireworks Spectacular

The Boston Pops show on July 4th, like the show on the 3rd, begins at 8:20pm with the National Anthem and flyover, and lasts an hour and a half.

WBZ-TV Boston begins its broadcast of the show begins at 8pm, half an hour before the concert.  CBS begins its national broadcast at 10pm, 35 minutes before the fireworks begin.

The music is terrific, and then comes the finale – Tchaikovsky’s explosive 1812 Overture, ending with dramatic drumrolls and real cannon fire, while church bells ring throughout the city.

More info:

Hingham 4th of July Celebration 2012

Saturday, June 30th – Fireworks over Hingham Harbor sponsored by the Lions Club (Rain Date, July 1)

Wednesday, July 4th, 7:00 AM – Road Race sponsored by the Hingham Recreation Department

Wednesday, July 4th, 1 hour before and after Parade – Old Ship Meeting House Open House

Hingham 4th of July Events Hotline: 781-804-2399

Weymouth 4th of July Celebration

The annual Fourth of July fireworks display will be launched over George Lane Beach on Friday, July 3 at 9:30 p.m.

Read more:

Plymouth 4th of July Celebration

Fireworks – July 4, 2012
Fireworks will begin @ 9 pm on the Plymouth Waterfront!

Parade – July 4, 2012 – 9:30 am
Begins at Hedge Rd, North Plymouth

Concert – July 4, 2012 – 7:30 pm
Plymouth Waterfront- FREE to the public

More info:

4th of July on the Cape

Date: July 4, 2012
Time: Dusk
Place: Falmouth Heights Beach
Insider’s Tip: Do you have a portable radio? Be sure to bring it with you, and tune to 92.7 WMVY to hear the music that accompanies the fireworks display.

Date: July 2, 2012 (Rain Date: July 3, 2012)
Time: 9:30 p.m.
Place: Mashpee High School
Insider’s Tip: The festivities begin at 5 p.m. with a family style picnic and carnival. Get there early and enjoy a whole evening of food, rides (including pony rides for the kids!), games, music, and lots more.

Date: July 4, 2012
Time: Dusk
Place: Lewis Bay
Insider’s Tip: The best viewing spots are the beaches around Hyannis Harbor. Pack a picnic basket for dinner and stake out your spot in late afternoon. Or have a bite to eat at a restaurant on Main Street or by the Harbor, then walk to the beach for the fireworks. (Don’t forget your cover-up clothes. It gets chilly on the beach after sunset, even in July.)

Date: July 2, 2012 (Rain Date: July 6, 2012)
Time: Dusk
Place: Rock Harbor
Insider’s Tip: You can also see the Rock Harbor fireworks display from Cape Cod Bay beaches in Brewster and Eastham. They’ll be off at a distance, but still fun to see.

Date: July 4, 2012
Time: Dusk
Place: Provincetown Harbor
Insider’s Tip: For a very special experience – watch the fireworks from onboard a ship in the Harbor. On July 4th, Dolphin Fleet offers whale watch plus fireworks cruises at 5 p.m., 5:30 p.m. and 6 p.m., as well as a fireworks only cruise at 8 p.m. These cruises are very popular, so reserve your spot early. (Dolphin Fleet: 1-800-826-9300)

Date: July 7, 2012
Time: Dusk
Place: Onset Harbor
Insider’s Tip: The town of Onset is on the “mainland” side of the Cape Cod Canal, just over the bridge. It’s an absolutely gorgeous little town, and well worth a visit!


Promoted Posts on Facebook

Facebook rolled out a major change to PAGES this week. “Promoted posts are a simple way to reach more of the people who like your Page and their friends. Visit your Page to try promoting a post.  Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends.”  What this means is that even though you have “LIKED” a page and are a regular follower, you may not see that page’s updates in your newsfeed.  You would have to visit that page directly.  Here’s what to do to help work around this issue:

If you are a Facebook user, please visit the page directly that you would like to see in your newsfeed and do to the following.
a) Mouse over the “LIKE” button even if you have already liked the page  
b) Make sure the “SHOW IN NEWSFEED” option is checked.  This may help to ensure that you continue to see the page’s posts in your newsfeed even if they are not promoted. 
Time will tell if this will really work…but for now, it’s the best option you have.  If you are the ADMIN of your own business page, please send the same instructions to your followers.  Also, remember to include this step when you are asking new followers to “LIKE” your page.  This change has not rolled out to ALL pages yet.  You may still have time to alert all of your current followers.
Watch the Video
If you would like to use the Post Promotion feature to generate more visibility for your page’s posts, you can set a budget similarly to the way you set up Facebook Ads.  To find out more about Promoted Posts and how to use them to market your page on Facebook, visit this link below:
If you have any questions, please feel free to contact me directly at .

Your Social Media Checklist | A Small Business Guide

Now that the summer market is in full swing, getting your social networks up to date and connected with your customer base is more important than ever.  Below is a checklist of SIMPLE tasks that can help you easily market yourself on your professional networks.

1. Update your contact information on ALL networks AND email signatures.

Have you recently changed email providers?  Did you begin using Google Products such as Gmail, Google Calendar, Google Docs?  Did you change mobile service providers has your cell # changed?  Do you now have a texting plan?

Make sure you have updated your contact info on each network you manage.  Make it CLEAR to potential clients that you can be contacted via mobile #, text, email, facebook messaging, etc…    Be sure to include this information on all of your email signatures (computer and mobile devices).  The easier you make it for potential customers to contact your the more business you are going to get.

2. Create a Google Profile

Build out your Google Profile to reflect your current area of expertise, target market, and up to date contact info.  Google profile results are shown at the top of Google searches.  Google is still the #1 search engine.  Make sure your business information is included in Google search results.

3. Does your industry provide reviews and ratings for your consumer base?

For example, the real estate industry provides services that enable consumers to review and rate a REALTOR’s performance on different sites such as Incredible Agents.  If you industry provides a similar service to the consumer base, be sure to visit these sites and monitor what the public is saying about you.  Make sure that your contact and business information is accurate on these sites.  Your local Better Business Bureau can also help consumers find out more about your business reputation.  Contact them to see how they can help.

4. Update your LinkedIn account

Consumers WILL search for you on LinkedIn.  It is the #1 Business and Professional network.  Make sure to keep it updated.  LinkedIn is designed to work like your digital resume.  Keep it updated, current, accurate and use the profile wizard to be sure you are not missing any key elements of LinkedIn.

5. Add Social Media

Once you have gotten a handle on your digital profile and contact information begin adding social media to your business marketing.  Social Media marketing is a commitment.  If you are not willing to commit to marketing yourself on a regular basis using Social Media it’s best to leave it out.  For example, businesses that create a facebook business page, post to it for 2 weeks, then do nothing more will die on the social media vine.  If you are willing to put in the time Social Media can be an invaluable tool to your marketing efforts.

Marketing Resources for Small Business

For more information about Looking Professional on Your Social Networks, feel free to contact me directly. | |

And The Winner Is….


Congratulations to Robert Cutting ( of Jones Group Realtors – the winner of the “Free Social Media Makeover”!  Robert is a realtor in the Amherst area of Western Massachusetts.  Look for Robert’s updated Professional Social Networks coming soon!

Chris Pierce



{DEADLINE TO REGISTER IS TOMORROW} Make sure you enter to win a FREE Social Media Makeover worth $350!! Remember, timelines for all as of today! Click the link below to enter…


Two Tips to Update Your Business Page Timeline

In 4 days your business pages will all be converted to the TIMELINE format.  Here are 2 tips to help get your page looking GREAT.

1.  Make sure you format your logo and cover image to the correct sizes.

Your LOGO should be 180px X 180px

Updating your logo to this format ahead of time will eliminate the possibility of your logo being hidden or illegible. Facebook will automatically reformat your logo to a smaller size when uploaded but these dimensions will allow for the best resolution.

Your COVER IMAGE should be 851px X 315px.  Facebook will allow you to reposition a LARGER photo if you want to use one that doesn’t exactly fit these dimensions.


When choosing your cover photo it is important to follow Facebook’s guideline. Your cover photo cannot include:

A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.  Please read the updated help files for Facebook Page TIMELINES:

2.  Make sure you have updated the ABOUT, CONTACT INFO, and BASIC INFO sections of your pages profile.

This information will now be prominently displayed in the new page format.  You can find these settings by clicking on the ABOUT text link in the new format or by clicking on MANAGE from the new Admin Panel on your page.

As always,  feel free to contact iN REACH MEDIA directly at or .

Your Timeline is Coming!

As you may all know TIMELINES for Facebook Business Pages are being turned on for everyone on March 30th.  What does this mean?  It means that the standard format that we have all JUST gotten used to on our business pages is changing once again.  I was slightly annoyed myself when I heard about the impending change.  Since updating my own business page I have started to see the light!

What to look forward to with the new change:

  • Increased ability to market your business
  • More graphic displays to brand your business
  • Messaging directly through your business profile
  • Better way to access and display applications running on your business page adding functionality to your page
  • More tools to track your pages impact on your target market

Be aware that after the change on the 30th you will need to reformat several elements of your page including choosing a COVER IMAGE.

If you need help with these changes feel free to contact iN REACH MEDIA directly at or .

Here’s a look at the visual changes:


Why you should have an INTEREST in PINTEREST

A few months ago a new friend of mine, Lauren Dargan, introduced me to a fairly new site called PINTEREST.  I was immediately hooked!  Who isn’t?  I loved the idea, the layout, the addiction…  But could you use it for business?  Well with the recent boom in PINTERST users people are figuring out a way to make that happen.

Follow Me on Pinterest

Here is an interesting article from Entrepreneur Magazine.  Let me know if you find this Pinteresting…

How Pinterest is Becoming the Next Big Thing in Social Media for Business

BY  | 8 hours ago

Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuable marketing tool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September.

And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent reportfrom Cambridge, Mass.-based content-sharing site Shareaholic.

Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. When I joined Pinterest I started a board to show the Major League Baseball stadiums I’ve visited. The possibilities are unlimited.

Here’s a look at why some business owners — particularly retailers — might want to seriously consider starting a business profile on Pinterest now.

How It’s Being Used
Perhaps the most powerful business application is the ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.

But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention. After all, no one likes a self-absorbed blowhard.

Related: Emerging Social Media Sites to Attract Users

But savvy social media users know not to get too promotional. For example, Whole Foods Marketpins pictures of delicious-looking food, food art and images of recycled or reused products to inspire customers to be environmentally responsible. Daniel Gordon, who runs Samuel Gordon Jewelers in Oklahoma City, pins pictures of his rings and watches, but he also has a board for images that make him laugh and other types of products he loves.


LinkedIn Profile Update You Can’t Live Without

Keeping your social media and digital profiles up to date is one of the most important things to stay on top of in 2012.  January is a great time to review ALL of your digital profiles such as:

Facebook (Personal & Business Page)
Google Profile (Google +)
Your Blog Profile
Email Signatures

And any other digital PROFILES that you may have created for your industry.

Key things to update:

  • Facebook direct links
  • Newsletter sign up link
  • Mobile #
  • Email
  • web/blog address
  • Your SKILLS!!  People want to know what you specialize in and what you are good at.

One of the best places to update your skill set is on your LinkedIn profile.  Whether you are looking for a job, changing careers, or looking to generate business for your current position, adding SKILLS to your linked in profile makes you more visible.  Here’s how to do it:

Adding, Editing or Deleting Skills on Your Profile

How do I manage the skills on my profile?

Last Updated: 11/22/2011

You can add, edit or delete a skill from the Skills section on your Edit Profile page. Maintaining a relevant list of skills on your profile will help others to understand your strengths and match you with the right opportunities.

If you don’t have the “Skills” section you’ll need to add one first:

  1. Click Profile at the top of your home page and then click Add Section under the profile overview box.
  2. Under “Sections”, scroll down and click Skills.
  3. Click Add to Profile.

To add, edit, or delete skills in your “Skills” section:

  1. Click Profile at the top of your home page and scroll down to the Skills section.
  2. Click the Edit link. You can type the name of a skill, edit existing skills, or click the X next to a skill to delete it.
  3. Click Add Skills to save your changes.

You can also add a skill from the Skills page. Search for your skill or expertise, and then click the Add Skillsbutton.