What would you MOST like to learn about in 2014? I would love your feedback…
Facebook rolled out a major change to PAGES this week. “Promoted posts are a simple way to reach more of the people who like your Page and their friends. Visit your Page to try promoting a post. Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends.” What this means is that even though you have “LIKED” a page and are a regular follower, you may not see that page’s updates in your newsfeed. You would have to visit that page directly. Here’s what to do to help work around this issue:
Congratulations to Robert Cutting (http://jonesagents.com/robert-cutting-2) of Jones Group Realtors – the winner of the “Free Social Media Makeover”! Robert is a realtor in the Amherst area of Western Massachusetts. Look for Robert’s updated Professional Social Networks coming soon!
iN REACH MEDIA
In 4 days your business pages will all be converted to the TIMELINE format. Here are 2 tips to help get your page looking GREAT.
1. Make sure you format your logo and cover image to the correct sizes.
Your LOGO should be 180px X 180px
Updating your logo to this format ahead of time will eliminate the possibility of your logo being hidden or illegible. Facebook will automatically reformat your logo to a smaller size when uploaded but these dimensions will allow for the best resolution.
Your COVER IMAGE should be 851px X 315px. Facebook will allow you to reposition a LARGER photo if you want to use one that doesn’t exactly fit these dimensions.
When choosing your cover photo it is important to follow Facebook’s guideline. Your cover photo cannot include:
A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. Please read the updated help files for Facebook Page TIMELINES: http://www.facebook.com/help?faq=%20276329115767498
2. Make sure you have updated the ABOUT, CONTACT INFO, and BASIC INFO sections of your pages profile.
This information will now be prominently displayed in the new page format. You can find these settings by clicking on the ABOUT text link in the new format or by clicking on MANAGE from the new Admin Panel on your page.
As you may all know TIMELINES for Facebook Business Pages are being turned on for everyone on March 30th. What does this mean? It means that the standard format that we have all JUST gotten used to on our business pages is changing once again. I was slightly annoyed myself when I heard about the impending change. Since updating my own business page I have started to see the light!
What to look forward to with the new change:
- Increased ability to market your business
- More graphic displays to brand your business
- Messaging directly through your business profile
- Better way to access and display applications running on your business page adding functionality to your page
- More tools to track your pages impact on your target market
Be aware that after the change on the 30th you will need to reformat several elements of your page including choosing a COVER IMAGE.
Here’s a look at the visual changes:
I am quite sure you are all aware of the MANY new changes on Facebook these days. These changes even made national news… I must admit, as frustrating as these changes may have been, there are some extremely valuable tools now available to you when marketing yourself on your Facebook business pages and integrating with your business website.
Facebook has made pages a priority. You will notice that each time you visit you page, there will be helpful tips and techniques served to you to make your page more interactive. Take the time to browse these tips…you may find them extremly useful.
Yesterday, a Facebook group launched called “Tech Support Group for Real Estate Agents”. This group provides support to Real Estate Agents for Facebook, Blogs, and other general technology support. In less than 24 hours more than 200 Real Estate Agents across the country have joined adding their feedback and input to support the Real Estate community online. This is a GREAT resource if you are trying to navigate the world of Social Networks for Real Estate!
I have written several posts about this in the past. While social media in your personal life can be fun and sometimes even a little bit like “pushing the envelope” (we have all been there!)…posting on social networks for your business should be moderated closely and taken slightly more seriously. After all, it’s all fun and games until someone gets sued! I have also read the Social Media Policies of major corporations…many are adopting these guidelines for their employees…shouldn’t you?
Here are a few concepts gathered from seasoned businesses like “Coca-Cola”, for example. Keep them in mind while developing your Business Voice on your social networks:
1. Participate in Social Media training. It’s out there and it’s FREE. Learning about this industry is your best chance at being good at it and keeping it “professional”.
2. Disclose your affiliation with your business or company your work for. Make sure people know who’s doing the talking.
3. Keep records. It is critical that you keep records of your social media interactions. Online conversations are often brief and instantaneous, it is important for you to keep track of them when you actually begin to connect with your clients. What you say online can be held to the same legal standards as other forms of media communications.
4. Give credit where credit is due. If you are borrowing someone else’s information…say so!
5. And my personal favorite… “WHEN IN DOUBT, DO NOT POST!” If you do not listen to any other advise, listen to this one. It’s the golden rule to live by when you begin your social media adventure – business or personal – the same holds true.
More more information, contact me at www.facebook.com/inreachmedia
I have just returned from a fun filled 6 day family vacation and rest assured…Internet Marketing and Social Media is alive and well in Orlando, Florida. For those of you who may think that Social Media for your business is just a “fad” let me share with you some FUN FACTS about what I experienced and observed during this time away from home…
FUN FACT #1: Read ’em and Weep
Before I even left the state of Massachusetts, I went online to research my hotel options. I chose my hotel based on Reviews & Ratings by actual hotel guests. It is very important to choose a hotel based on recent visits because many hotels undergo renovations and upgrades as well as policy changes. Going online to research what recent hotel guests have to say can help assure that you know what to expect.
The results…the hotel we chose was just a fantastic as the recent reviews said it would be. The online photos of the pool and interior of the hotel were accurate and up to date. Our room was clean and had a great view of the resort.
I feel that we got what we paid for – I am glad I spent the time online before I booked!
FUN FACT #2: Know Before You Go
Find out about the area attractions before your arrive. Believe it or not, you can receive up to the minute details and info from FACEBOOK for many family attractions. Facebook Fans, if allowed, can post real-time information about their visit. I found Facebook to be invaluable for information about best times to visit, when to see exhibits during the day or night, and for general attraction updates. Many times visitors will even upload their own videos so you can actually SEE what things look like for real!
IMAGINE THIS…Seaworld Orlando uses Facebook to connect on a personal level with it’s visitors. (www.facebook.com/SeaWorld) Fans of the Seaworld page actually got a chance to NAME the last Killer Whale born in their park. Baby Makaio was born 5 months ago and was actually named by Seaworld Facebook Fans. Seaworld makes sure to mention Facebook and it’s Facebook Fans in every of one of their Shamu performances. Still think Social Media is a “fad”???
FUN FACT #3: Feed Your Fans
Finally, one of the most amazing facts I learned was that Social Media is being used by just about every business imaginable in Orlando. EVERYONE wants to stay connected with you – the guest – the patron – the visitor – whatever you want to call yourself. For example, on the JetBlue flight during take off the TV screen invited me to connect with JetBlue on it’s Facebook page. On the menus of EVERY restaurant we dined in, they had a Facebook, Twitter, and Blog icon at the bottom of each page. At the “Kids Danceparty” in Downtown Disney, the DJ was taking photos and telling everyone he would be “tweeting and updating Facebook” with the images. I kid you not!
What does this all mean to YOUR business? It means Social Media for business is real. It is the way you will connect with your customers and clients. It is the way we will ALL be doing business in the very near future.