Google is making a push to get on the business bandwagon in the social media space. Google Plus Business pages launched earlier this year, Google Drive is being rolled out as we speak, and along with the announcement of Google Events last week Google is off to a running start. Although Google still does not compete with Facebook in number of users, for small businesses its products are worth a look.
Since Google products are so closely tied to Google Search, including your business info, events, and social posts could potentially reach a broad range of Google product users. And let’s be honest, all of these tools are still FREE…if you are a small business owner your best bet is to take advantage of “free” whenever you can. As always Google products are mobile friendly. In some cases Google can even be MORE mobile friendly than Facebook.
Below are some examples of uses of these new Google products for your business:
Google Plus Business Pages: “Google+ pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times. For example you can offer a behind-the-scenes look at your product team in action or highlight a unique sale or promotion.”
There are lots of ways to promote your site and Google+ page. Promote it yourself with Google+ Direct Connect and the Google+ badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to ‘Follow you on Google+’ and using other media outlets to let people know you’re on the platform are also great ways to grow your followers. Learn more about our Google+ brand guidelines.
Google Drive: (replaces Google Docs) In Google Drive, you can create new documents, spreadsheets and presentations instantly. Work together with other people in your company or with collaborative clients at the same time, on the same doc, and see changes as they appear. Store invoices, receipts, presentations, etc. and access them on any device from ANYWHERE. Your client needs a copy of the order invoice but you are on vacation? No problem, access the invoice on Google Drive from your mobile device and send it to them with a click of a button.
Google Plus Events: Create an event and invite all of your customers with one click, seamlessly integrates with Google Calendars, Real Time sharing of event info including images and video with all attendees. Great idea for broker open houses in real estate, grand opening of a new business, sale events, etc…
As always, if you have any questions about what you have read feel free to contact me directly at firstname.lastname@example.org.
iN REACH MEDIA