iN REACH MEDIA education

5 Most Wanted Topics for Technology Training


What would you MOST like to learn about in 2014?  I would love your feedback…

Instagram | Twitter | Youtube – A Guide for Real Estate Agents



{ INSTAGRAM }
http://help.instagram.com/365080703569355

  • Meant for mobile devices

  • Images and video shorter than 30 seconds

  • Great for posting listing photos

  • Use the MOLDIV App to quickly create templates of multiple images and text

  • Can be used on any mobile device

  • Use hashtags

    • #ListingAgent #CompanyName #Town #Rental #Area

  • Tag your photo with the homeowner’s username if they are Instagram users

  • Be sure to add text to the image before posting

  • Be sure to add the GEOLocation to your uploaded listing images

    • Get homeowner approval first!

  • Find out how your competitors are using Instagram in your local market

IRM Instagram Guide


{ TWITTER }
https://discover.twitter.com/learn-more?gclid=CMPtvsS_krsCFWUV7Aod13YAcg

  • Meant for mobile devices but can be used on Laptop/Desktops

  • GREAT place to use hashtags

    • Use the “Discover” feature to find out which hashtags are trending in your local market

  • You only have 140 characters per post so be sure to keep your post direct and simple

  • Redirect followers to more info using shortened weblinks.  Ex. redirect to your website, listing page, listing website

  • Use Bitly (https://bitly.com/) to create shortened links.  FYI…google will often offer up a shortened link on mobile devices automatically.

  • If you create your OWN hashtag (ex. #BrightonRentalResource) for people to follow on Twitter, make sure you include it in ALL of your marketing such as your EMAIL SIGNATURE.

  • Retweeting (RT_) can be a great way to share useful information posted by OTHER Twitter users.  It will also keep your feed active.

  • Using the MENTION feature (@CentreRealtyGroup) is a great way to have the post shared out to other users networks.

  • Twitter is a great platform to share up to the minute LOCAL information in your market area.  For example: “Sitting next to the @RepKevinHonan at the #BocaGrande in Brighton! Enjoying the best tacos in town!”


{ YOUTUBE }
https://support.google.com/youtube/?hl=en#topic=2676319

  • Youtube is a great resource for LEADS and for SEO (Search Engine Optimization)

  • Create a CHANNEL to organize both YOUR videos and videos you would like to share with your followers

  • Simple to create videos from scratch using the desktop account

    • Click the UPLOAD button to access all the video creation tools

    • Create videos from listing photos

    • Add music, title slides, and credit slides

  • Easily create videos from any mobile device using the Youtube Video Capture app

  • Be consistent!  Use the same words in your title over and over again to increase searchability

  • Tag your videos with keywords (ex. Real Estate Industry, Mass Housing, Brighton Rentals, Boston Properties)

  • Be sure to ALWAYS include your contact information in the description of your videos.  Make it easy for people to get in touch with you.  This could include links to your website, Twitter Handle (@inreachmedia), your email and phone, or whatever info is best to share so people can communicate with you

Good Resources:

Hashtags:  http://socialmediatoday.com/kenmueller/1613406/hashtags-proper-use

Link Shorteners: https://bitly.com/  (tip: create an account for added features) | http://tinyurl.com/

Beautiful Single Property Photo Site: http://pixieset.com/

Why reinvent the wheel – users who are doing all this the right way:

On Instagram:
http://instagram.com/prettypleasedesign

On Twitter:
https://twitter.com/leighbrownremax

https://twitter.com/corcoran_group

https://twitter.com/Core_Realestate

On Youtube:
Some of my favorite real estate videos –

https://www.youtube.com/watch?v=XzhxBJQKEa8

https://www.youtube.com/watch?v=LDAfND9mZ-Y

https://www.youtube.com/user/ericlaveyrealestate?feature=watch

QUESTIONS?  Feel free to contact me directly: @inreachmedia | chrispiercemobile@gmail.com

Slide Show Videos | Windows Movie Maker and YouTube


Looking for an easy way to upload your products or real estate listings to YouTube?  If you are a PC user it’s as simple as creating a slideshow movie in Windows Movie Maker.  You can even easily add audio and Title Slides that include your website and contact information.  Upload the movie to your YouTube Channel and start marketing your products or your real estate listings!

Watch this video:

youtube_icon

If you have any questions, feel free to contact us directly.  info@inreachmedia.org or @inreachmedia

Featured Small Business Tool | Google Contacts


This months Feature Small Business Tool is Google Contacts.  Why are Google Contacts GREAT?  Because this application can act as your client database, it comes with your GMAIL account for FREE, it syncs with your smartphone/tablet/iPad, and because you can access it from any computer or device no matter where you are.

FeaturedBlogTool

Google Contacts has many of the same features that some of the more costly client databases have.  For example, Google Contacts includes features like contact notes, contact dates, custom fields, multiple phone numbers/email addresses, postal address, contact photo, contact groups, calendar and email integration.


Favorite Feature #1: NOTES

GoogleContacts1

Notes allows you to keep track of all of your contact activities and tasks.  Notes are fully searchable within Google Contacts.  You can add just about anything you want to to the notes field.

Favorite Feature #2: Custom Contact Info

GoogleContacts2

The custom contact info allows you to add title and company information as well as a contact photo and contact group.  All of these features sync with your devices so you can quickly identify your contacts when they call or when you call them.

Favorite Feature #3: Custom Contact Fields

GoogleContacts3

The Custom Fields feature allows you to add any field of information for a contact that you might need.  You can add a “to-do” task date (dates sync with your Google Calendar), custom phone fields, custom email fields, or any kind of field that you might need to make Google Contacts work as your client database.

For more information about Google Contacts, use this link: http://support.google.com/a/bin/answer.py?hl=en&answer=1628008

Feel free to reach out to us if you have any questions.  info@inreachmedia.org