in reach media

5 Most Wanted Topics for Technology Training

What would you MOST like to learn about in 2014?  I would love your feedback…


Slide Show Videos | Windows Movie Maker and YouTube

Looking for an easy way to upload your products or real estate listings to YouTube?  If you are a PC user it’s as simple as creating a slideshow movie in Windows Movie Maker.  You can even easily add audio and Title Slides that include your website and contact information.  Upload the movie to your YouTube Channel and start marketing your products or your real estate listings!

Watch this video:


If you have any questions, feel free to contact us directly. or @inreachmedia

3 Google Tools Your Small Business Needs Now

Google is making a push to get on the business bandwagon in the social media space.  Google Plus Business pages launched earlier this year, Google Drive is being rolled out as we speak, and along with the announcement of Google Events last week Google is off to a running start.  Although Google still does not compete with Facebook in number of users, for small businesses its products are worth a look.

Since Google products are so closely tied to Google Search, including your business info, events, and social posts could potentially reach a broad range of Google product users.  And let’s be honest, all of these tools are still FREE…if you are a small business owner your best bet is to take advantage of “free” whenever you can.  As always Google products are mobile friendly.  In some cases Google can even be MORE mobile friendly than Facebook.

Below are some examples of uses of these new Google products for your business:

Google Plus Business Pages:  “Google+ pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times. For example you can offer a behind-the-scenes look at your product team in action or highlight a unique sale or promotion.”

There are lots of ways to promote your site and Google+ page. Promote it yourself with Google+ Direct Connect and the Google+ badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to ‘Follow you on Google+’ and using other media outlets to let people know you’re on the platform are also great ways to grow your followers. Learn more about our Google+ brand guidelines.

Google Drive: (replaces Google Docs) In Google Drive, you can create new documents, spreadsheets and presentations instantly. Work together with other people in your company or with collaborative clients at the same time, on the same doc, and see changes as they appear.  Store invoices, receipts, presentations, etc. and access them on any device from ANYWHERE.  Your client needs a copy of the order invoice but you are on vacation?  No problem, access the invoice on Google Drive from your mobile device and send it to them with a click of a button.

Google Plus  Events:  Create an event and invite all of your customers with one click, seamlessly integrates with Google Calendars, Real Time sharing of event info including images and video with all attendees.  Great idea for broker open houses in real estate, grand opening of a new business, sale events, etc…

The How-Tos:

Google Plus Business Pages |How to Create a Google Plus Business Page

Google Drive | How to Set Up Google Drive

Google Plus Events | How to Create a Google Plus Event

As always, if you have any questions about what you have read feel free to contact me directly at

Chris Pierce

Promoted Posts on Facebook

Facebook rolled out a major change to PAGES this week. “Promoted posts are a simple way to reach more of the people who like your Page and their friends. Visit your Page to try promoting a post.  Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends.”  What this means is that even though you have “LIKED” a page and are a regular follower, you may not see that page’s updates in your newsfeed.  You would have to visit that page directly.  Here’s what to do to help work around this issue:

If you are a Facebook user, please visit the page directly that you would like to see in your newsfeed and do to the following.
a) Mouse over the “LIKE” button even if you have already liked the page  
b) Make sure the “SHOW IN NEWSFEED” option is checked.  This may help to ensure that you continue to see the page’s posts in your newsfeed even if they are not promoted. 
Time will tell if this will really work…but for now, it’s the best option you have.  If you are the ADMIN of your own business page, please send the same instructions to your followers.  Also, remember to include this step when you are asking new followers to “LIKE” your page.  This change has not rolled out to ALL pages yet.  You may still have time to alert all of your current followers.
Watch the Video
If you would like to use the Post Promotion feature to generate more visibility for your page’s posts, you can set a budget similarly to the way you set up Facebook Ads.  To find out more about Promoted Posts and how to use them to market your page on Facebook, visit this link below:
If you have any questions, please feel free to contact me directly at .

And The Winner Is….


Congratulations to Robert Cutting ( of Jones Group Realtors – the winner of the “Free Social Media Makeover”!  Robert is a realtor in the Amherst area of Western Massachusetts.  Look for Robert’s updated Professional Social Networks coming soon!

Chris Pierce


Two Tips to Update Your Business Page Timeline

In 4 days your business pages will all be converted to the TIMELINE format.  Here are 2 tips to help get your page looking GREAT.

1.  Make sure you format your logo and cover image to the correct sizes.

Your LOGO should be 180px X 180px

Updating your logo to this format ahead of time will eliminate the possibility of your logo being hidden or illegible. Facebook will automatically reformat your logo to a smaller size when uploaded but these dimensions will allow for the best resolution.

Your COVER IMAGE should be 851px X 315px.  Facebook will allow you to reposition a LARGER photo if you want to use one that doesn’t exactly fit these dimensions.


When choosing your cover photo it is important to follow Facebook’s guideline. Your cover photo cannot include:

A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.  Please read the updated help files for Facebook Page TIMELINES:

2.  Make sure you have updated the ABOUT, CONTACT INFO, and BASIC INFO sections of your pages profile.

This information will now be prominently displayed in the new page format.  You can find these settings by clicking on the ABOUT text link in the new format or by clicking on MANAGE from the new Admin Panel on your page.

As always,  feel free to contact iN REACH MEDIA directly at or .

Why you should have an INTEREST in PINTEREST

A few months ago a new friend of mine, Lauren Dargan, introduced me to a fairly new site called PINTEREST.  I was immediately hooked!  Who isn’t?  I loved the idea, the layout, the addiction…  But could you use it for business?  Well with the recent boom in PINTERST users people are figuring out a way to make that happen.

Follow Me on Pinterest

Here is an interesting article from Entrepreneur Magazine.  Let me know if you find this Pinteresting…

How Pinterest is Becoming the Next Big Thing in Social Media for Business

BY  | 8 hours ago

Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuable marketing tool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September.

And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent reportfrom Cambridge, Mass.-based content-sharing site Shareaholic.

Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. When I joined Pinterest I started a board to show the Major League Baseball stadiums I’ve visited. The possibilities are unlimited.

Here’s a look at why some business owners — particularly retailers — might want to seriously consider starting a business profile on Pinterest now.

How It’s Being Used
Perhaps the most powerful business application is the ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.

But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention. After all, no one likes a self-absorbed blowhard.

Related: Emerging Social Media Sites to Attract Users

But savvy social media users know not to get too promotional. For example, Whole Foods Marketpins pictures of delicious-looking food, food art and images of recycled or reused products to inspire customers to be environmentally responsible. Daniel Gordon, who runs Samuel Gordon Jewelers in Oklahoma City, pins pictures of his rings and watches, but he also has a board for images that make him laugh and other types of products he loves.


LinkedIn Profile Update You Can’t Live Without

Keeping your social media and digital profiles up to date is one of the most important things to stay on top of in 2012.  January is a great time to review ALL of your digital profiles such as:

Facebook (Personal & Business Page)
Google Profile (Google +)
Your Blog Profile
Email Signatures

And any other digital PROFILES that you may have created for your industry.

Key things to update:

  • Facebook direct links
  • Newsletter sign up link
  • Mobile #
  • Email
  • web/blog address
  • Your SKILLS!!  People want to know what you specialize in and what you are good at.

One of the best places to update your skill set is on your LinkedIn profile.  Whether you are looking for a job, changing careers, or looking to generate business for your current position, adding SKILLS to your linked in profile makes you more visible.  Here’s how to do it:

Adding, Editing or Deleting Skills on Your Profile

How do I manage the skills on my profile?

Last Updated: 11/22/2011

You can add, edit or delete a skill from the Skills section on your Edit Profile page. Maintaining a relevant list of skills on your profile will help others to understand your strengths and match you with the right opportunities.

If you don’t have the “Skills” section you’ll need to add one first:

  1. Click Profile at the top of your home page and then click Add Section under the profile overview box.
  2. Under “Sections”, scroll down and click Skills.
  3. Click Add to Profile.

To add, edit, or delete skills in your “Skills” section:

  1. Click Profile at the top of your home page and scroll down to the Skills section.
  2. Click the Edit link. You can type the name of a skill, edit existing skills, or click the X next to a skill to delete it.
  3. Click Add Skills to save your changes.

You can also add a skill from the Skills page. Search for your skill or expertise, and then click the Add Skillsbutton.

What on {EARTH} is Geotagging?

What on EARTH is Geotagging and how can you use it to promote your WordPress Blog??

From Wikipedia:

Geotagging (also written as GeoTagging) is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes[1] or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names.

Geotagging can help users find a wide variety of location-specific information. For instance, one can find images taken near a given location by entering latitude and longitude coordinates into a suitable image search engine. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources.[2] Geotagging can tell users the location of the content of a given picture or other media or the point of view, and conversely on some media platforms show media relevant to a given location.

How to use it in your blog: allows you to geotag your user profile and posts. That means you can assign an earthly location to your account and to each of your posts. will soon launch a **Geo Search ** feature that will allow people to find your posts based on their locations. To show up in the search results, you need to turn geotagging on and start geotagging your posts.

Turn Geotagging On

To start geotagging, you must first activate the feature in your profile. Go to your blog’s admin and click “Users” → “Personal Settings” from the admin menu.

Under “My Location”, click the checkbox to “Enable Geotagging”.

Enable Geotagging Enabled Geotagging


How to Impact Your “Local Web Presences”

Understanding the impact of your efforts in both social media and internet marketing can be confusing.  I found an interesting infographic from way back in June (2011) that I believe clearly outlines how you can take control of your “Local Web Presence”.  The infographic and the explanations that accompany it are a great way to decipher how what you are doing is impacting your marketing efforts. Do you think this is still an accurate way to access your efforts?  Read the full explanation…