Instagram for Real Estate

Instagram | Twitter | Youtube – A Guide for Real Estate Agents



{ INSTAGRAM }
http://help.instagram.com/365080703569355

  • Meant for mobile devices

  • Images and video shorter than 30 seconds

  • Great for posting listing photos

  • Use the MOLDIV App to quickly create templates of multiple images and text

  • Can be used on any mobile device

  • Use hashtags

    • #ListingAgent #CompanyName #Town #Rental #Area

  • Tag your photo with the homeowner’s username if they are Instagram users

  • Be sure to add text to the image before posting

  • Be sure to add the GEOLocation to your uploaded listing images

    • Get homeowner approval first!

  • Find out how your competitors are using Instagram in your local market

IRM Instagram Guide


{ TWITTER }
https://discover.twitter.com/learn-more?gclid=CMPtvsS_krsCFWUV7Aod13YAcg

  • Meant for mobile devices but can be used on Laptop/Desktops

  • GREAT place to use hashtags

    • Use the “Discover” feature to find out which hashtags are trending in your local market

  • You only have 140 characters per post so be sure to keep your post direct and simple

  • Redirect followers to more info using shortened weblinks.  Ex. redirect to your website, listing page, listing website

  • Use Bitly (https://bitly.com/) to create shortened links.  FYI…google will often offer up a shortened link on mobile devices automatically.

  • If you create your OWN hashtag (ex. #BrightonRentalResource) for people to follow on Twitter, make sure you include it in ALL of your marketing such as your EMAIL SIGNATURE.

  • Retweeting (RT_) can be a great way to share useful information posted by OTHER Twitter users.  It will also keep your feed active.

  • Using the MENTION feature (@CentreRealtyGroup) is a great way to have the post shared out to other users networks.

  • Twitter is a great platform to share up to the minute LOCAL information in your market area.  For example: “Sitting next to the @RepKevinHonan at the #BocaGrande in Brighton! Enjoying the best tacos in town!”


{ YOUTUBE }
https://support.google.com/youtube/?hl=en#topic=2676319

  • Youtube is a great resource for LEADS and for SEO (Search Engine Optimization)

  • Create a CHANNEL to organize both YOUR videos and videos you would like to share with your followers

  • Simple to create videos from scratch using the desktop account

    • Click the UPLOAD button to access all the video creation tools

    • Create videos from listing photos

    • Add music, title slides, and credit slides

  • Easily create videos from any mobile device using the Youtube Video Capture app

  • Be consistent!  Use the same words in your title over and over again to increase searchability

  • Tag your videos with keywords (ex. Real Estate Industry, Mass Housing, Brighton Rentals, Boston Properties)

  • Be sure to ALWAYS include your contact information in the description of your videos.  Make it easy for people to get in touch with you.  This could include links to your website, Twitter Handle (@inreachmedia), your email and phone, or whatever info is best to share so people can communicate with you

Good Resources:

Hashtags:  http://socialmediatoday.com/kenmueller/1613406/hashtags-proper-use

Link Shorteners: https://bitly.com/  (tip: create an account for added features) | http://tinyurl.com/

Beautiful Single Property Photo Site: http://pixieset.com/

Why reinvent the wheel – users who are doing all this the right way:

On Instagram:
http://instagram.com/prettypleasedesign

On Twitter:
https://twitter.com/leighbrownremax

https://twitter.com/corcoran_group

https://twitter.com/Core_Realestate

On Youtube:
Some of my favorite real estate videos –

https://www.youtube.com/watch?v=XzhxBJQKEa8

https://www.youtube.com/watch?v=LDAfND9mZ-Y

https://www.youtube.com/user/ericlaveyrealestate?feature=watch

QUESTIONS?  Feel free to contact me directly: @inreachmedia | chrispiercemobile@gmail.com

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