social media marketing

Instagram | Twitter | Youtube – A Guide for Real Estate Agents


  • Meant for mobile devices

  • Images and video shorter than 30 seconds

  • Great for posting listing photos

  • Use the MOLDIV App to quickly create templates of multiple images and text

  • Can be used on any mobile device

  • Use hashtags

    • #ListingAgent #CompanyName #Town #Rental #Area

  • Tag your photo with the homeowner’s username if they are Instagram users

  • Be sure to add text to the image before posting

  • Be sure to add the GEOLocation to your uploaded listing images

    • Get homeowner approval first!

  • Find out how your competitors are using Instagram in your local market

IRM Instagram Guide


  • Meant for mobile devices but can be used on Laptop/Desktops

  • GREAT place to use hashtags

    • Use the “Discover” feature to find out which hashtags are trending in your local market

  • You only have 140 characters per post so be sure to keep your post direct and simple

  • Redirect followers to more info using shortened weblinks.  Ex. redirect to your website, listing page, listing website

  • Use Bitly ( to create shortened links.  FYI…google will often offer up a shortened link on mobile devices automatically.

  • If you create your OWN hashtag (ex. #BrightonRentalResource) for people to follow on Twitter, make sure you include it in ALL of your marketing such as your EMAIL SIGNATURE.

  • Retweeting (RT_) can be a great way to share useful information posted by OTHER Twitter users.  It will also keep your feed active.

  • Using the MENTION feature (@CentreRealtyGroup) is a great way to have the post shared out to other users networks.

  • Twitter is a great platform to share up to the minute LOCAL information in your market area.  For example: “Sitting next to the @RepKevinHonan at the #BocaGrande in Brighton! Enjoying the best tacos in town!”


  • Youtube is a great resource for LEADS and for SEO (Search Engine Optimization)

  • Create a CHANNEL to organize both YOUR videos and videos you would like to share with your followers

  • Simple to create videos from scratch using the desktop account

    • Click the UPLOAD button to access all the video creation tools

    • Create videos from listing photos

    • Add music, title slides, and credit slides

  • Easily create videos from any mobile device using the Youtube Video Capture app

  • Be consistent!  Use the same words in your title over and over again to increase searchability

  • Tag your videos with keywords (ex. Real Estate Industry, Mass Housing, Brighton Rentals, Boston Properties)

  • Be sure to ALWAYS include your contact information in the description of your videos.  Make it easy for people to get in touch with you.  This could include links to your website, Twitter Handle (@inreachmedia), your email and phone, or whatever info is best to share so people can communicate with you

Good Resources:


Link Shorteners:  (tip: create an account for added features) |

Beautiful Single Property Photo Site:

Why reinvent the wheel – users who are doing all this the right way:

On Instagram:

On Twitter:

On Youtube:
Some of my favorite real estate videos –

QUESTIONS?  Feel free to contact me directly: @inreachmedia |


3 Google Tools Your Small Business Needs Now

Google is making a push to get on the business bandwagon in the social media space.  Google Plus Business pages launched earlier this year, Google Drive is being rolled out as we speak, and along with the announcement of Google Events last week Google is off to a running start.  Although Google still does not compete with Facebook in number of users, for small businesses its products are worth a look.

Since Google products are so closely tied to Google Search, including your business info, events, and social posts could potentially reach a broad range of Google product users.  And let’s be honest, all of these tools are still FREE…if you are a small business owner your best bet is to take advantage of “free” whenever you can.  As always Google products are mobile friendly.  In some cases Google can even be MORE mobile friendly than Facebook.

Below are some examples of uses of these new Google products for your business:

Google Plus Business Pages:  “Google+ pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times. For example you can offer a behind-the-scenes look at your product team in action or highlight a unique sale or promotion.”

There are lots of ways to promote your site and Google+ page. Promote it yourself with Google+ Direct Connect and the Google+ badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to ‘Follow you on Google+’ and using other media outlets to let people know you’re on the platform are also great ways to grow your followers. Learn more about our Google+ brand guidelines.

Google Drive: (replaces Google Docs) In Google Drive, you can create new documents, spreadsheets and presentations instantly. Work together with other people in your company or with collaborative clients at the same time, on the same doc, and see changes as they appear.  Store invoices, receipts, presentations, etc. and access them on any device from ANYWHERE.  Your client needs a copy of the order invoice but you are on vacation?  No problem, access the invoice on Google Drive from your mobile device and send it to them with a click of a button.

Google Plus  Events:  Create an event and invite all of your customers with one click, seamlessly integrates with Google Calendars, Real Time sharing of event info including images and video with all attendees.  Great idea for broker open houses in real estate, grand opening of a new business, sale events, etc…

The How-Tos:

Google Plus Business Pages |How to Create a Google Plus Business Page

Google Drive | How to Set Up Google Drive

Google Plus Events | How to Create a Google Plus Event

As always, if you have any questions about what you have read feel free to contact me directly at

Chris Pierce

Your Social Media Checklist | A Small Business Guide

Now that the summer market is in full swing, getting your social networks up to date and connected with your customer base is more important than ever.  Below is a checklist of SIMPLE tasks that can help you easily market yourself on your professional networks.

1. Update your contact information on ALL networks AND email signatures.

Have you recently changed email providers?  Did you begin using Google Products such as Gmail, Google Calendar, Google Docs?  Did you change mobile service providers has your cell # changed?  Do you now have a texting plan?

Make sure you have updated your contact info on each network you manage.  Make it CLEAR to potential clients that you can be contacted via mobile #, text, email, facebook messaging, etc…    Be sure to include this information on all of your email signatures (computer and mobile devices).  The easier you make it for potential customers to contact your the more business you are going to get.

2. Create a Google Profile

Build out your Google Profile to reflect your current area of expertise, target market, and up to date contact info.  Google profile results are shown at the top of Google searches.  Google is still the #1 search engine.  Make sure your business information is included in Google search results.

3. Does your industry provide reviews and ratings for your consumer base?

For example, the real estate industry provides services that enable consumers to review and rate a REALTOR’s performance on different sites such as Incredible Agents.  If you industry provides a similar service to the consumer base, be sure to visit these sites and monitor what the public is saying about you.  Make sure that your contact and business information is accurate on these sites.  Your local Better Business Bureau can also help consumers find out more about your business reputation.  Contact them to see how they can help.

4. Update your LinkedIn account

Consumers WILL search for you on LinkedIn.  It is the #1 Business and Professional network.  Make sure to keep it updated.  LinkedIn is designed to work like your digital resume.  Keep it updated, current, accurate and use the profile wizard to be sure you are not missing any key elements of LinkedIn.

5. Add Social Media

Once you have gotten a handle on your digital profile and contact information begin adding social media to your business marketing.  Social Media marketing is a commitment.  If you are not willing to commit to marketing yourself on a regular basis using Social Media it’s best to leave it out.  For example, businesses that create a facebook business page, post to it for 2 weeks, then do nothing more will die on the social media vine.  If you are willing to put in the time Social Media can be an invaluable tool to your marketing efforts.

Marketing Resources for Small Business

For more information about Looking Professional on Your Social Networks, feel free to contact me directly. | |

And The Winner Is….


Congratulations to Robert Cutting ( of Jones Group Realtors – the winner of the “Free Social Media Makeover”!  Robert is a realtor in the Amherst area of Western Massachusetts.  Look for Robert’s updated Professional Social Networks coming soon!

Chris Pierce



{DEADLINE TO REGISTER IS TOMORROW} Make sure you enter to win a FREE Social Media Makeover worth $350!! Remember, timelines for all as of today! Click the link below to enter…


Why you should have an INTEREST in PINTEREST

A few months ago a new friend of mine, Lauren Dargan, introduced me to a fairly new site called PINTEREST.  I was immediately hooked!  Who isn’t?  I loved the idea, the layout, the addiction…  But could you use it for business?  Well with the recent boom in PINTERST users people are figuring out a way to make that happen.

Follow Me on Pinterest

Here is an interesting article from Entrepreneur Magazine.  Let me know if you find this Pinteresting…

How Pinterest is Becoming the Next Big Thing in Social Media for Business

BY  | 8 hours ago

Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuable marketing tool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September.

And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent reportfrom Cambridge, Mass.-based content-sharing site Shareaholic.

Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. When I joined Pinterest I started a board to show the Major League Baseball stadiums I’ve visited. The possibilities are unlimited.

Here’s a look at why some business owners — particularly retailers — might want to seriously consider starting a business profile on Pinterest now.

How It’s Being Used
Perhaps the most powerful business application is the ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.

But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention. After all, no one likes a self-absorbed blowhard.

Related: Emerging Social Media Sites to Attract Users

But savvy social media users know not to get too promotional. For example, Whole Foods Marketpins pictures of delicious-looking food, food art and images of recycled or reused products to inspire customers to be environmentally responsible. Daniel Gordon, who runs Samuel Gordon Jewelers in Oklahoma City, pins pictures of his rings and watches, but he also has a board for images that make him laugh and other types of products he loves.


Taking Advantage of This Holiday Season | Boost Your Marketing

I have been reading several stories and blog posts lately that all point towards BOOSTING your online marketing during this holiday season rather than backing it off.  The trend in marketing this year is to take advantage of the fact that people will be doing more online shopping than ever before.  Recent studies also show that although people are returning to work during the weeks between Thanksgiving and Christmas, they are more likely to be “surfing the internet” than actually doing work.  An interesting theory… How can YOUR business take advantage of this trend? 

Here are some stories to read…




How to Impact Your “Local Web Presences”

Understanding the impact of your efforts in both social media and internet marketing can be confusing.  I found an interesting infographic from way back in June (2011) that I believe clearly outlines how you can take control of your “Local Web Presence”.  The infographic and the explanations that accompany it are a great way to decipher how what you are doing is impacting your marketing efforts. Do you think this is still an accurate way to access your efforts?  Read the full explanation…

Fall Business Tip | Socially Designed

I am quite sure you are all aware of the MANY new changes on Facebook these days.  These changes even made national news…   I must admit, as frustrating as these changes may have been, there are some extremely valuable tools now available to you when marketing yourself on your Facebook business pages and integrating with your business website.

Facebook has made pages a priority.  You will notice that each time you visit you page, there will be helpful tips and techniques served to you to make your page more interactive.  Take the time to browse these tips…you may find them extremly useful.

Facebook Core Concepts › Social Design This is one of the tips that I clicked on.  I found this pretty insightful.

Facebook Marketing Ideas | Is Social Media Appropriate for Cole Slaw?

I have been looking everywhere for interesting and innovative uses of Facebook marketing.  This has actually opened my eyes to some very strange and interesting uses of all kinds of Social Media in business.  Below you will see both some of the strangest and most interesting uses that I have come across lately.

How about you…where have you seen Social Media used?  Any place strange or particularly interesting?

My Cole Slaw?  Really?