YouTube for Real Estate

5 Ways to Jump Start Your Business in 2014


We are well in to the new year…and it’s winter.  If you find that your business has slowed down recently now might be the BEST time to jump start your marketing and business building.  Here are 5 easy ways to get you going:

1.  Learn how to use that iPad | Tablet | Smart Phone | Notebook that you got for Christmas.

Mobile is the THEME of 2014.  Whether you are accessing information or generating it…you need to know how to work with your mobile devices.  It’s that important!  Take the time now to read the online tutorials, browse the help files, and learn how to do your every day business tasks on your mobile device.  YouTube is a GREAT resource for figuring out how to do just about anything.  YouTube it if you don’t find the answer in your manual.  The best way to approach working with your mobile device?  Begin by attempting to complete the every day tasks that you do on your computer.  When you hit a stumbling block, look up the “how to”.  Make sure that you can access your contacts, email, and important social networks that you use to market yourself via your device.

Resources: iPad/Mac Support  |  Samsung  Support  |  Microsoft Support

2. Clean out your contacts.

A lull in business is the BEST time to clean out and organize your contact database.  Your database is the bread and butter of your business.  It makes you money and it should be a finely tuned tool.  The more organized your database the more efficient you are at your job.  Create groups for your contacts, update birthdays and business milestone dates, make sure all contacts have an UP TO DATE email address.  Email addresses allow you to easily stay in touch and share valuable information with your clients.  They are the keys to the kingdom.

While you are at it, clean up your Facebook friend list, your twitter followers, and your LinkedIn connections.

IRM_SurveyMonkey

3.  Update your marketing.

Make sure your website is the best that it can be.  Are you using your website to generate new content and send newsletters automatically?  If not, then your website is NOT up to date.  Do your marketing materials seem dated or do they contain inaccurate information about old business practices?   Do your business cards have your Twitter handle on them?  No?  Time to update those as well.  Check it all…social media sites, email signatures, printed materials, invoices, etc…  Anything that goes out to your clients either on paper or digitally – it should reflect the new year.

4.  Organize your files.

Is your computer loaded with old photos, multiple versions of documents from 2010, incomplete or abandoned projects? Time to get that tool cleaned out or upgraded.  I don’t recommend rushing out and purchasing a new home computer if the one you have is working properly.  I DO recommend cleaning it up and running some simple diagnostic tools to get it to it’s optimal performance.   If your computer is glitchy, has constant pop ups and seems beyond repair it may be time to upgrade.

Resources: Windows Disk Clean Up  | Mac OS Disk Support

5. Learn a new tool.  Pick ONE.

Now there are more FREE and low cost business tools online than ever before.  Now is the best time to pick one, learn it, and implement it into your business.  Tools like Evernote, Mailchimp, Google Drive, and Survey Monkey are all designed for you to connect and interact with your customers easily.  They also help you be more productive.  Just pick ONE new tool to begin with.  If you try to learn several at the same time it may become difficult to put them to use.  You could become overwhelmed.  Selecting one will give you a feeling of accomplishment once you have it mastered.

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Instagram | Twitter | Youtube – A Guide for Real Estate Agents



{ INSTAGRAM }
http://help.instagram.com/365080703569355

  • Meant for mobile devices

  • Images and video shorter than 30 seconds

  • Great for posting listing photos

  • Use the MOLDIV App to quickly create templates of multiple images and text

  • Can be used on any mobile device

  • Use hashtags

    • #ListingAgent #CompanyName #Town #Rental #Area

  • Tag your photo with the homeowner’s username if they are Instagram users

  • Be sure to add text to the image before posting

  • Be sure to add the GEOLocation to your uploaded listing images

    • Get homeowner approval first!

  • Find out how your competitors are using Instagram in your local market

IRM Instagram Guide


{ TWITTER }
https://discover.twitter.com/learn-more?gclid=CMPtvsS_krsCFWUV7Aod13YAcg

  • Meant for mobile devices but can be used on Laptop/Desktops

  • GREAT place to use hashtags

    • Use the “Discover” feature to find out which hashtags are trending in your local market

  • You only have 140 characters per post so be sure to keep your post direct and simple

  • Redirect followers to more info using shortened weblinks.  Ex. redirect to your website, listing page, listing website

  • Use Bitly (https://bitly.com/) to create shortened links.  FYI…google will often offer up a shortened link on mobile devices automatically.

  • If you create your OWN hashtag (ex. #BrightonRentalResource) for people to follow on Twitter, make sure you include it in ALL of your marketing such as your EMAIL SIGNATURE.

  • Retweeting (RT_) can be a great way to share useful information posted by OTHER Twitter users.  It will also keep your feed active.

  • Using the MENTION feature (@CentreRealtyGroup) is a great way to have the post shared out to other users networks.

  • Twitter is a great platform to share up to the minute LOCAL information in your market area.  For example: “Sitting next to the @RepKevinHonan at the #BocaGrande in Brighton! Enjoying the best tacos in town!”


{ YOUTUBE }
https://support.google.com/youtube/?hl=en#topic=2676319

  • Youtube is a great resource for LEADS and for SEO (Search Engine Optimization)

  • Create a CHANNEL to organize both YOUR videos and videos you would like to share with your followers

  • Simple to create videos from scratch using the desktop account

    • Click the UPLOAD button to access all the video creation tools

    • Create videos from listing photos

    • Add music, title slides, and credit slides

  • Easily create videos from any mobile device using the Youtube Video Capture app

  • Be consistent!  Use the same words in your title over and over again to increase searchability

  • Tag your videos with keywords (ex. Real Estate Industry, Mass Housing, Brighton Rentals, Boston Properties)

  • Be sure to ALWAYS include your contact information in the description of your videos.  Make it easy for people to get in touch with you.  This could include links to your website, Twitter Handle (@inreachmedia), your email and phone, or whatever info is best to share so people can communicate with you

Good Resources:

Hashtags:  http://socialmediatoday.com/kenmueller/1613406/hashtags-proper-use

Link Shorteners: https://bitly.com/  (tip: create an account for added features) | http://tinyurl.com/

Beautiful Single Property Photo Site: http://pixieset.com/

Why reinvent the wheel – users who are doing all this the right way:

On Instagram:
http://instagram.com/prettypleasedesign

On Twitter:
https://twitter.com/leighbrownremax

https://twitter.com/corcoran_group

https://twitter.com/Core_Realestate

On Youtube:
Some of my favorite real estate videos –

https://www.youtube.com/watch?v=XzhxBJQKEa8

https://www.youtube.com/watch?v=LDAfND9mZ-Y

https://www.youtube.com/user/ericlaveyrealestate?feature=watch

QUESTIONS?  Feel free to contact me directly: @inreachmedia | chrispiercemobile@gmail.com

Cool Uses of The Latest Technology


I came across a couple of  things this week that I thought were worth sharing.  I love to see how other people use technology for their business in unique ways.  I also love NEW, free or affordable technology that can help small business compete against larger companies that have more money to spend on marketing.

Below are two examples that anyone can use.  Check them out and let me know what YOU think!

{ A MOST CREATIVE USE OF A QR CODE }

WATCH THE FULL VIDEO…

{ AFFORDABLE VIDEO PRODUCTION THAT IS NOT CHEESY }

Sign up for a FREE trial…